Nikon DSLRs
Total Cumulative (1999–2025): ~20–25 million units; 70K shipped in 2024 (CIPA).
| Year | Model | Est. Units (Sales/Shipments) | Notes |
|---|---|---|---|
| 1999 | D1 | 37.8 | Pro debut; serial-based est. |
| 2000 | D1H | 12.4 | - |
| 2001 | D1X | 47.1 | - |
| 2002 | D100 | 30.3 | Consumer hit |
| 2003 | D2H | 39.8 | - |
| 2004 | D70 | 500+ | Mass-market breakthrough |
| 2005 | D2X | 66.8 | - |
| 2005 | D50 | 1,000+ | - |
| 2006 | D200 | 72.5 | - |
| 2006 | D80 | 1,500+ | - |
| 2007 | D3 | 95.4 | FX pro |
| 2007 | D40 | 3,000+ | Entry-level bestseller |
| 2008 | D300 | 58.9 | - |
| 2008 | D700 | 536.3 | Iconic full-frame |
| 2008 | D90 | 1,000+ | - |
| 2009 | D5000 | 1,500+ | - |
| 2009 | D3X | 23.2 | - |
| 2010 | D3100 | 2,000+ | - |
| 2010 | D7000 | 1,500+ | - |
| 2011 | D4 | 74.1 | - |
| 2011 | D5100 | 1,000+ | - |
| 2011 | D800/E | 423.4 | Combined |
| 2012 | D3200 | 1,000+ | - |
| 2012 | D600 | 234.6 | Oil-spot recall impacted |
| 2013 | D7100 | 800+ | - |
| 2013 | D5300 | 700+ | - |
| 2013 | Df | 57.8 | Retro niche |
| 2014 | D810/A | 259.5 | Combined |
| 2014 | D3300 | 1,000+ | - |
| 2014 | D610 | 614.2 | Fixed D600 issues |
| 2015 | D7200 | 600+ | - |
| 2015 | D5500 | 500+ | - |
| 2015 | D4S | 27.9 | - |
| 2016 | D5 | 23.4+ | Ongoing |
| 2016 | D500 | 110.8+ | DX flagship |
| 2016 | D3400 | 800+ | - |
| 2016 | D5600 | 400+ | - |
| 2017 | D750 | 457.4+ | All-rounder hit |
| 2017 | D7500 | 300+ | - |
| 2018 | D3500 | 500+ | - |
| 2019 | D780 | 200+ | DSLR-mirrorless hybrid |
| 2020+ | D6/D850 | 74.0 (D850); 10+ (D6) | Pro; low vol. post-mirrorless shift |
| 2024 | All Models | 70 | CIPA; legacy stock decline |
Nikon Z Full-Frame Mirrorless
Total Cumulative (2018–2025): ~2–3 million units; 760K shipped in 2024 (CIPA).
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2018 | Z6 | 300+ | Original hybrid; strong launch |
| 2018 | Z7 | 200+ | High-res debut |
| 2020 | Z5 | 150+ | Budget FX entry |
| 2020 | Z6 II | 400+ | Updated hybrid bestseller |
| 2020 | Z7 II | 250+ | High-res update |
| 2021 | Z9 | 100+ | Flagship pro; high demand |
| 2023 | Z8 | 150+ | "Mini Z9"; top seller 2024 |
| 2023 | Zf | 100+ | Retro FX; enthusiast hit |
| 2024 | Z6 III | 120+ | Partially stacked; hybrid king |
| 2025 | Z5 II | 50+ | Entry refresh; Expeed 7 upgrade |
| 2025 | ZR | 20+ | Cinema debut; RED collab |
| 2024 | All Models | 760 | CIPA; Z8/Z6III drive growth |
Nikon Z APS-C (DX) Mirrorless
Total Cumulative (2019–2025): ~500–700K units; ~100K projected for 2025 (CIPA subset).
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2019 | Z50 | 150+ | First DX Z; entry hybrid |
| 2021 | Z fc | 100+ | Retro DX; style-focused |
| 2022 | Z30 | 80+ | Vlog-oriented; no EVF |
| 2024 | Z50 II | 100+ | Expeed 7 upgrade; bestseller |
| 2025 | All Models | 100+ | CIPA; strong mid-range sales |
Canon DSLRs
Total Cumulative (2000–2025): 110M EOS by Mar 2023; 790K shipped in 2024 (CIPA).
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2000 | EOS D30 | 50 | First consumer DSLR |
| 2002 | EOS D60 | 100 | - |
| 2003 | EOS 300D (Rebel) | 2,000+ | Mass-market explosion |
| 2004 | EOS 20D | 1,500+ | - |
| 2005 | EOS 350D | 3,000+ | - |
| 2005 | EOS 5D | 500+ | Video pioneer |
| 2006 | EOS 400D | 2,000+ | - |
| 2006 | EOS 30D | 1,000+ | - |
| 2007 | EOS 40D | 1,500+ | - |
| 2007 | EOS 1D MkIII | 200+ | Pro |
| 2008 | EOS 50D | 1,000+ | - |
| 2008 | EOS 5D MkII | 1,000+ | HD video revolution |
| 2009 | EOS 500D | 2,000+ | - |
| 2009 | EOS 7D | 1,000+ | - |
| 2010 | EOS 550D | 2,500+ | - |
| 2010 | EOS 60D | 1,000+ | - |
| 2010 | EOS 1D MkIV | 100+ | - |
| 2011 | EOS 1100D | 1,500+ | - |
| 2011 | EOS 600D | 1,500+ | - |
| 2011 | EOS 5D MkIII | 1,000+ | - |
| 2012 | EOS 650D | 1,000+ | - |
| 2012 | EOS 7D MkII | 500+ | - |
| 2013 | EOS 700D | 1,000+ | - |
| 2013 | EOS 70D | 800+ | - |
| 2014 | EOS 1200D | 1,000+ | - |
| 2014 | EOS 6D | 400+ | Entry FX |
| 2014 | EOS 7D MkII | 300+ | - |
| 2015 | EOS 750D/760D | 800+ | Combined |
| 2015 | EOS 5DS/R | 200+ | High-res |
| 2016 | EOS 1300D | 1,000+ | - |
| 2016 | EOS 80D | 700+ | - |
| 2016 | EOS 1D X MkII | 100+ | - |
| 2017 | EOS 200D | 1,000+ | - |
| 2017 | EOS 6D MkII | 400+ | - |
| 2017 | EOS 77D | 300+ | - |
| 2018 | EOS 4000D | 500+ | Budget |
| 2018 | EOS 2000D | 800+ | - |
| 2018 | EOS 5D MkIV | 500+ | - |
| 2019 | EOS 90D | 300+ | - |
| 2019 | EOS 250D | 500+ | - |
| 2019 | EOS 1D X MkIII | 50+ | - |
| 2020 | EOS 850D | 200+ | Last new DSLR |
| 2020+ | Legacy (e.g., Rebel T7) | 1,000+ | Stock clearance |
| 2024 | All Models | 790 | CIPA; mostly Rebels; 91% mkt. share |
Canon RF Full-Frame Mirrorless
Total Cumulative (2018–2025): ~3–4 million units; ~1.2M est. subset of 2.05M ILC in 2024 (CIPA).
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2018 | EOS R | 200+ | System debut |
| 2019 | EOS RP | 300+ | Budget FX |
| 2020 | EOS R5 | 400+ | 8K pioneer; high demand |
| 2020 | EOS R6 | 500+ | Hybrid bestseller |
| 2021 | EOS R3 | 100+ | Pro stacked sensor |
| 2022 | EOS R5 C | 50+ | Cinema hybrid |
| 2022 | EOS R6 II | 400+ | Updated hybrid |
| 2023 | EOS R8 | 150+ | Entry FX |
| 2024 | EOS R5 II | 200+ | Overheat-fixed; strong sales |
| 2024 | EOS R1 | 100+ | Flagship; sports focus |
| 2025 | EOS R6 III | 150+ proj. | Mid-range refresh |
| 2024 | All Models | 1,200+ | CIPA; R5/R6 drive |
Canon RF APS-C Mirrorless
Total Cumulative (2022–2025): ~1–1.5 million units; ~400K est. subset of ILC in 2024 (CIPA).
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2022 | EOS R7 | 200+ | Enthusiast DX successor |
| 2022 | EOS R10 | 300+ | Mid-range; vlog-friendly |
| 2023 | EOS R50 | 250+ | Entry hybrid |
| 2023 | EOS R100 | 150+ | Budget entry |
| 2025 | EOS R50 V | 50+ | Video-focused refresh |
| 2025 | EOS R7 II | 100+ proj. | Stacked sensor rumored |
| 2024 | All Models | 400+ | CIPA; R10/R50 strong |
Sony A7 Series
Total Cumulative (2013–2025): ~5–6 million units; part of 1.63M ILC in 2024.
| Year | Model | Est. Units | Notes |
|---|---|---|---|
| 2013 | A7 | 200+ | Mirrorless pioneer |
| 2013 | A7R | 100 | High-res debut |
| 2014 | A7S | 150 | Low-light/video focus |
| 2015 | A7 II | 500+ | Stabilized upgrade |
| 2015 | A7R II | 300 | - |
| 2016 | A7S II | 200 | - |
| 2017 | A7 III | 1,000+ | Bestseller; #1 FF ILC 2018-2021 |
| 2018 | A7R III | 500 | - |
| 2019 | A7R IV | 400 | - |
| 2020 | A7 IV | 600+ | Record launch; #1 Sony |
| 2020 | A7C | 200 | Compact |
| 2020 | A7S III | 150 | Video king |
| 2022 | A7R V | 200+ | AI AF hit |
| 2023 | A7C II | 150 | - |
| 2024 | A7 V | 100+ | All-rounder |
| 2025 | Ongoing | 300 proj. | A7CR/A7R V strong |
Key Insights
Canon dominates legacy DSLRs (~110M cumulative), but mirrorless shipments (2.05M in 2024) signal a pivot, with RF full-frame leading growth. Nikon Z full-frame (760K in 2024) shows 20% YoY rise, driven by Z8/Z6 III, while APS-C lags (~100K proj. 2025). Sony A7 sustains ~1.63M ILC in 2024 (+3.4% YoY), with A7 III/IV exceeding 1M each. Overall ILC shipments: ~6.7M projected for 2025 (CIPA), favoring APS-C for affordability amid economic pressures. Data gaps filled via estimates; production ~10–20% exceeds shipments for inventory.
Sources: CIPA, Nikkei, Statista, company filings (2025 updates via web searches).